When small business owners or entrepreneurs contact me with questions on how to make their online presence grow using social media, I usually encounter these two scenarios.
Scenario #1: Business owner has heard about social media and may have attempted to join one or two social sites, but are often overwhelmed with what to do. They eventually give up and put it aside to attempt another day.
Scenario #2: Business owner is pumped and ready to try anything and everything to bring attention to their business and attempt to join them all! As soon as they hear of a new social site, they see it as another potential way to attract clientele and do not hesitate to join.
While both of these scenarios are on the opposite sides of the spectrum, the solutions to their problems are the same. Here are ___ simple tips to help you determine which social media platform is a good fit for your business.
Question #1: What is your primary goal or mission for your business?
Question #2: What types of products or services do you intend to promote online?
Question #3: Who is your target audience?
Question #4: Where do you think your target audience hangs out? (For example, people are more social on Facebook while Linkedin has a more professional feel and a different kind of engagement with their networks than those on Facebook)
Question #5: How comfortable are you with reaching out to/engaging potential clients using social media?
Take a minute or two to answer these questions. Once you answer the questions, it will help you to create a social media marketing strategy and action plan. With a plan in place, it will give you clarity and help you to use the best social networks that best fit what you are trying to accomplish.
If you would like to learn more or need help in putting your social media marketing plan together, contact me at nrubin@thegiftedassistant.net so we can get you in the best places possible to increase your online visibility and ultimately your business revenue.
