Add Social Media Marketing to Your Small Business Goals

It’s a new year and with it comes a host of new business goals, resolutions and an upgrade on how we currently market within our businesses. If you are an entrepreneur or small business owner, I hope that social media marketing is ranked high on your business marketing agenda for this year and years to come. Social media marketing is not just for big name brand companies or organizations. These larger entities do have a much larger marketing budget than entrepreneurs or other small … [Read more...]

Pinterest: Is it Worth Your Marketing Time?

I’m sure I am pretty late in weighing in on whether or not to use Pinterest for business. But because I am a firm believer that “Your Voice Matters”, it is better late than never. I will admit that I do not currently use Pinterest to market my services and my current clients are not demanding a crash course in using it for business. I did say currently. But I do have a Pinterest account and I do use it for more personal interaction. So I am going to do my due diligence in reviewing what … [Read more...]

Work at Home Moms: How to Avoid the Summer Blues

Summer is here! ...and while many welcome the warm weather, vacations and extra sleep in the morning because you don’t have to get the kids off to school; for a work at home mom, this may be the most stressful time of the year. As a work at home mom of two, my children are not quite school age, so I already know what it is like to have children home all day while trying to run a home-based business. My summer schedule will not change too much, but for those that have children that are … [Read more...]

5 Questions to Help You Determine the Right Social Media Platform for Your Business

When small business owners or entrepreneurs contact me with questions on how to make their online presence grow using social media, I usually encounter these two scenarios. … [Read more...]

Social Media May Change, But Content, Customer Service and Follow Up Will Always Be Relevant

As I consult my clients on the best ways to use social media to increase their online visibility and ultimately their income, it can be a bit challenging when giving them a strategy on how to use their social media networks when the rules on how you can use the sites keeps changing. For example, with Facebook, you use to be able to add tabs to your Facebook Page to further differentiate you from the crowd. But with Facebook moving both Facebook Pages and Facebook Groups to the Timeline format, … [Read more...]

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