5 Questions to Help You Determine the Right Social Media Platform for Your Business

When small business owners or entrepreneurs contact me with questions on how to make their online presence grow using social media, I usually encounter these two scenarios. … [Read more...]

Social Media May Change, But Content, Customer Service and Follow Up Will Always Be Relevant

As I consult my clients on the best ways to use social media to increase their online visibility and ultimately their income, it can be a bit challenging when giving them a strategy on how to use their social media networks when the rules on how you can use the sites keeps changing. For example, with Facebook, you use to be able to add tabs to your Facebook Page to further differentiate you from the crowd. But with Facebook moving both Facebook Pages and Facebook Groups to the Timeline format, … [Read more...]

Social Media Marketing: It Starts With a Plan

So, you have decided that you want to use social media to promote your brand, products and services. Looking around it seems like many of your competitors and peers have jumped in and are doing pretty good. But you don't want to be just good; you want your time and effort to yield GREAT results. What makes the difference in doing good or great? - A well thought out strategy and action plan. To help you put your plan together, here are 5 key areas you need to address: … [Read more...]

7 Reasons to Use Social Media for Business

Unless you have been under a rock for the past several years, you know that social media has taken over almost every aspect of our daily lives. It started out as a way to communicate with our friends and families. But now businesses have placed a high priority on adding social media to their marketing plans. Here are 7 reasons social media should be a part of your marketing plan as well: … [Read more...]

4 Simple Steps to Creating a Vision Board

4 Simple Steps to Creating a Vision Board

A few years ago, I adopted the practice of creating a vision board at the start of a new year. A vision board helps me keep a positive view of where I would like to be with my goals by the end of that year. Normally, I have a collage of words and images that reflect goals I have written down on paper for my family and business. A vision board is also a great way to surround yourself with images of who you want to become, what you want to have, where you want to live, take a vacation and any … [Read more...]

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