As I consult my clients on the best ways to use social media to increase their online visibility and ultimately their income, it can be a bit challenging when giving them a strategy on how to use their social media networks when the rules on how you can use the sites keeps changing. For example, with Facebook, you use to be able to add tabs to your Facebook Page to further differentiate you from the crowd. But with Facebook moving both Facebook Pages and Facebook Groups to the Timeline format, … [Read more...]

Part 2 of this Facebook Blog Series is all about Facebook Pages. Facebook Pages, (which are now being referred to as Facebook Public Profiles), are commonly used to allow a Facebook user to connect with a vast majority of people outside of their current networks. It is mostly used by public figures, businesses, organizations, sports teams, artist and anyone else trying to build a brand or increase visibility to their products or services. It is free to set up a public profile and also offers … [Read more...]