When small business owners or entrepreneurs contact me with questions on how to make their online presence grow using social media, I usually encounter these two scenarios. … [Read more...]
5 Questions to Help You Determine the Right Social Media Platform for Your Business
Social Media May Change, But Content, Customer Service and Follow Up Will Always Be Relevant
As I consult my clients on the best ways to use social media to increase their online visibility and ultimately their income, it can be a bit challenging when giving them a strategy on how to use their social media networks when the rules on how you can use the sites keeps changing. For example, with Facebook, you use to be able to add tabs to your Facebook Page to further differentiate you from the crowd. But with Facebook moving both Facebook Pages and Facebook Groups to the Timeline format, … [Read more...]
Facebook Timelines: Getting Back to Personal?
If you have yet to convert your Facebook Profile to the new Facebook Timeline, it will be a matter of days before you are forced to switch by Facebook, so you might as well just jump in the water now! LOL What is so significant about this new change? I'm still trying to figure it out myself. But as I uploaded my new Cover to my profile, I could not help feel a sense that I was returning back to a more fun and personal side. I keep my Facebook personal profile separate from my business page … [Read more...]
Social Media Marketing: It Starts With a Plan
So, you have decided that you want to use social media to promote your brand, products and services. Looking around it seems like many of your competitors and peers have jumped in and are doing pretty good. But you don't want to be just good; you want your time and effort to yield GREAT results. What makes the difference in doing good or great? - A well thought out strategy and action plan. To help you put your plan together, here are 5 key areas you need to address: … [Read more...]
7 Reasons to Use Social Media for Business
Unless you have been under a rock for the past several years, you know that social media has taken over almost every aspect of our daily lives. It started out as a way to communicate with our friends and families. But now businesses have placed a high priority on adding social media to their marketing plans. Here are 7 reasons social media should be a part of your marketing plan as well: … [Read more...]






