5 Questions to Help You Determine the Right Social Media Platform for Your Business

When small business owners or entrepreneurs contact me with questions on how to make their online presence grow using social media, I usually encounter these two scenarios. … [Read more...]

Social Media Marketing: It Starts With a Plan

So, you have decided that you want to use social media to promote your brand, products and services. Looking around it seems like many of your competitors and peers have jumped in and are doing pretty good. But you don't want to be just good; you want your time and effort to yield GREAT results. What makes the difference in doing good or great? - A well thought out strategy and action plan. To help you put your plan together, here are 5 key areas you need to address: … [Read more...]

Top Twitter Tools for Business Users [Beginners]

Ever wonder what are the best tools to get you started on Twitter? Here are my top picks. I know that there are several other options out there. My objective is to keep it simple so you can get started! Too many options lead to more procrastination in my book. … [Read more...]

How to Maximize Your Twitter Account for Business

“Twitter for Business…Really?” “How can I possibly use Twitter to promote my products and services? Don’t people use Twitter to catch up on celebrity gossip and other silly stuff?” Sound familiar? Well, if you are guilty of saying or thinking the same, you are not alone. This is just a sample of what clients have said to me. When potential clients approach me, they usually are clueless or know little about Twitter. They seem to need help trying to understand how 140 characters … [Read more...]

Google Reader and Social Media

Google Reader is used by many to track their favorite websites or blogs. If you have a particular interest in a site and want a way to keep track of updated content, you can subscribe to that sites RSS feed and receive new posts when it becomes available. Many use it to keep the content of their particular blogs of interest separate from their already overloaded inbox. It is also a great way to see all your blogs at a quick glance, share with others and my favorite- visit one area to read up … [Read more...]

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