Social Media Marketing: It Starts With a Plan

So, you have decided that you want to use social media to promote your brand, products and services. Looking around it seems like many of your competitors and peers have jumped in and are doing pretty good. But you don't want to be just good; you want your time and effort to yield GREAT results. What makes the difference in doing good or great? - A well thought out strategy and action plan. To help you put your plan together, here are 5 key areas you need to address: … [Read more...]

How to Maximize Your Twitter Account for Business

“Twitter for Business…Really?” “How can I possibly use Twitter to promote my products and services? Don’t people use Twitter to catch up on celebrity gossip and other silly stuff?” Sound familiar? Well, if you are guilty of saying or thinking the same, you are not alone. This is just a sample of what clients have said to me. When potential clients approach me, they usually are clueless or know little about Twitter. They seem to need help trying to understand how 140 characters … [Read more...]

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